Among them is the manufacturing of textiles, with a wide range of products created in the area.
For me as a designer, it is the ultimate privilege to create swimwear that honors the strength of a confident woman, empowering her with stylish cuts and quality fabrics to truly make her comfortable” Paula Malm Berner. The newly invented Float design is an addition to the Icelandic bathing culture.
Paula is a Stockholm-based fashion designer and entrepreneur, educated at the Parsons School of Design in New York. Designer Unnur Valdís - an Icelandic mermaid and a wellbeing specialist, designed this product to add a new dimension to the water and bathing culture.
having the time for ”simple” things such as enjoying a long breakfast, have time to pick flowers while waking, Making my bed in a perfect way. I find my self being swept away by a new blue every week. when I see a new blue I become very happy in an uncomplicated way. Designed to create a total bliss moment and relaxation in water, whether in a manmade pool or in natural settings.
You are float around, comfortably wrapped in water.
It is the perfect setting for the weightless body to experience a deep relaxation where you can relax every muscle.
While floating, the whole body chemistry reacts to the surroundings.As a child, I would walk over beaches and through fields and forests to collect beautiful shells, shimmering stones, feathers and funnily shaped branches.Much later, after I had moved from Holland to South Africa, I found myself doing the same thing. ‘Plastic Ocean’ is an art project, which I started to create awareness around pollution to try and prevent ( or at least reduce) plastic pollution.Sometimes people gather in an isolated place in the countryside where there is a pool and float together.One of the upcoming pop up float events is a floating concert at the oldest and biggest indoor swimming pool in Reykjavik.Visits to the local swimming pool combined with occasional baths in exotic nature is all a part of her upbringing and a big part of daily life for people living in a country with an abundance of water and geothermal energy.