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An Experience Business puts customers first, engaging them and inspiring trust and loyalty.Brands are now the totality of the experiences they deliver.At a time when “customer experience” is the name of the game, GDPR is the forcing function that will help marketers look at the customer experience from the customer’s point of view.

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Philip Duffield, MD of Adobe Advertising Cloud EMEA, will guide the audience through the pros and cons of different structures, the industry-wide push for greater transparency, and the value of owning your own data in a business climate that increasingly expects you to show ROI based on data.

Expect a frank review of challenges and choices, successes and failures – and to find out just how programmatic will impact your business.

Ultimately we'll show you how it's possible to achieve desired business objectives, using the automation of programmatic marketing, buying and advertising.

All this, without having to compromise on transparency, media quality or brand safety, so that you can be confident in your media planning.

Ad tech arrived promising brands more control over their advertising spend, but marketing leaders are rightfully demanding more.

There is an industry-wide call for more transparency and many big brands are leading the way.

You will learn about transformational challenges and how digital marketing continues to evolve at UBS to strengthen its position as scalable utility for in-house clients across the globe. Hear how DELTA made a big leap in direct marketing with the implementation of Adobe Campaign.

From low frequency mass communication to continuous campaigning in only six months.

Creatives that integrate unified AI, bots and machine learning tech will not only have competitive advantage in what they create, but how they create.

Bart Van de Wiele will use real examples to demonstrate how to design unforgettable and immersive experiences using AI-enhanced products and services.

As a broadcaster, we can no longer lean back after the content is created and ‘aired’. As we are getting closer to the General Data Protection Regulation (GDPR) taking effect, many marketers are thinking about how it will impact them and their day-to-day work.

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