“We’re going to try to make it easier for you to be approved to get a dog,” Werdelin says.
Then location-based tracking finds dogs in your area, and a bunch of different dogs, looking for love, come on screen.
And just like some people play Tinder for fun and not to date, Werdelin expects that there will be some casual browsers: “A lot of us just love dogs a lot, so the thought of sitting and swiping through pictures of dogs is very appealing.” Unlike Tinder, Werdelin isn’t expecting a lot of the dogs to show off bathroom mirror selfies in their profiles.
Which, as co-founder Henrik Werdelin says, “in short is like Tinder for dogs.” Because, let’s face it, you swipe right for guys with puppies in their photos anyway.
But don’t worry, Bark Buddy isn’t for creepy breeding purposes.
Many of the sites encourage users to bring their dogs on first dates to break the ice or size up canine chemistry.
Many dating sites cater to religious, cultural and political preferences, but won’t focus as heavily on interests like pets, music or travel, said Karen North, a professor of social media at the University of Southern California’s Annenberg School of Journalism.
“I guess puppy eyes is going to be their cliche thing,” he says. isn’t the first company to try to meld the weird world of dating sites with pet adoption.
The ASPCA placed targeted ads on OKCupid in February as part of a pro-bono campaign, making them look like dating profiles, to help homeless pets find true love. Bark Buddy also hopes that it can streamline the adoption process by creating a quick pre-approval process.
“There are 250,000 dogs in the database, and we are open to talking to any shelter about joining us,” Werdelin says.
Here’s how it works: The first step is downloading the app, currently only available on i Phone, and listing your preferences of dog size, age, and gender.
After all, who wouldn’t want to swipe through cute dogs instead of people?