How to run a successful dating website

"Online dating used to be a strictly matrimonial endeavor," says Spira.

If someone is new to a site, his or her profile is often featured in the community and the person becomes inundated with e-mails.

So, assume that your interest hasn't had time to open your message.

After that, have a phone conversation—trade cell phone numbers, never home numbers.

Or better yet, call him so that you won't have to give out your number at all. The Ideal First Date The perfect first date is a personal decision. "You can get a good feel for someone in 20 minutes," says Dr.

Ok Trends, the data-analysis blog for the dating website Ok Cupid.com, says that self-shot photos can actually be very effective in attracting partners, most likely because they are approachable, casual and make the viewer feel close to the subject—all good things! Your Profile Your goal should be to create an engaging profile that piques people's interest and makes them want to know more about you.

To do that, "talk about yourself in anecdotes," says Gonzaga.

You need to show your interest right away; in the world of online dating you never know how many women one man has contacted, and how quickly the others may express their interest.

If you contact someone and haven't heard back in a week, it's OK to send a second e-mail.

The shortest messages get the best response rate; the reply rate goes down as messages get longer.

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