Correspondingly, monogamy and commitment are more commonplace.
On the other hand, when people live within environments that encompass little stress and threats to the viability of offspring, the need for serious and committed relations is lowered and therefore promiscuity and infidelity are more common.
In that study which involved 19,065 people during a 15-year period, rates of infidelity among men were found to have risen from 20 to 28%, and rates for women, 5% to 15%.
A survey conducted in 1990 found 2.2% of married participants reported having more than one partner during the past year.
Strategic pluralism is a theory that focuses on how environmental factors influence mating strategies.
According to this theory, when people live within environments that are demanding and stressful, the need for bi-parental care is greater for increasing the survival of offspring.
It is more common for men compared to women to engage in extradyadic relationships.
The National Health and Social Life Survey found that 4% of married men, 16% of cohabiting men, and 37% of dating men engaged in acts of sexual infidelity compared to 1% of married women, 8% of cohabiting women, and 17% of women in dating relationships.In one study by Blow, rates were higher in more recent marriages, compared with previous generations.A study by Liu found that the likelihood for women to be involved in infidelity reached a peak in the seventh year of their marriage and then declined afterwards; whereas for married men, the longer they are in relationships the less likely they are to engage in infidelity, except for the eighteenth year of marriage, at which point the chance that men will engage in infidelity increases.These differences have been generally thought due to evolutionary pressures that motivate men towards sexual opportunity and women towards commitment to one partner.In addition, recent research finds that differences in gender may possibly be explained by other mechanisms including power and sensations seeking.In terms of infidelity, the theory states that when sex-ratios are high, men are more likely to be promiscuous and engage in sex outside of a committed relationship because the demand for men is higher and so this type of behaviour, which is desired by men, is more accepted.