Perhaps understandably, the commercial has earned a following—it managed to take the top spot in Bleacher Report’s “25 Sexiest Super Bowl Ad of All Time” list. “Wardrobe Malfunction,” Go Daddy (2005) The ad: A woman suffers from repeated wardrobe malfunctions while testifying during Go Daddy’s “broadcast censorship hearings.” Why it was banned: The ad came a little too soon after the Janet Jackson incident, especially since it cost CBS 0,000 in indecency fines. “Bouncer,” United Church of Christ (2004) The ad: A church’s “bouncer” turns away several would-be parishioners based on their race, disability status and sexual orientation. Neither do we.” Why it was banned: According to CNN, CBS and NBC decided not to air the spot because it violated “policies against running ads that take positions on matters of public controversy,” while ABC didn’t accept paid advertising that “espouses a particular religious doctrine.” 9.
“Man Crunch Make Out,” Man (2010) The ad: Two battling bros talk smack as they watch their rival teams play each other.
Sure, the concept of “banned” Super Bowl ads is a murky one; critics complain that some companies create controversial spots specifically so they’ll be rejected by the big game, giving the ads more attention than they would’ve otherwise received. a former football player once named Larry Jones, decides his real dream is to enter the lingerie business. Why it was banned: Go Daddy’s Chief Marketing Officer told Daily Finance that according to CBS, the ad had the “potential to offend viewers.” CBS reportedly declined to offer specific reasons for the nix, but a likely culprit is the gay stereotypes presented by the Lola character, including gestures and a pink tracksuit. “John ,” Look Up316(2011) The ad: A group of friends are watching a football game together when a close-up on one of the players shows the words “John ” on his eye black.
Her coworker replies by saying “welcome to the club”—and everyone starts making out.
There’s also some random weirdness sprinkled throughout, like the unexplained guy wearing a bunny suit.
Suddenly, a mutual reach for the potato chips results in an urge to start making out.
Why it was banned: Addressing homosexuality in Super Bowl ads typically results in backlash or controversy.
“After realizing what the site was, the sales rep called back and told the company there was a mistake and that his company could not sell an ad to the site,” said NFL spokesman Brian Mc Carthy. Naturally, they end up in their underwear, throwing punches and high-kicks in a fountain.
Why it was banned: The ad ends with a pair of nearly-naked women—meaning it’s definitely not PG, and not even really PG-13.
Why it was banned: Seems that the ad went a little too far with the joke, as some of the employees stripped down enough to necessitate black censor bars. “Apology Bot 3000,” Bud Light (2007) The ad: The Anheuser-Busch team came up with a new way to apologize in 2007: the Apology Bot 3000.
At least two spots featuring the robot were rejected from the Super Bowl airwaves—one in which two cooks apologize for poisoning their customers’ meal, and another in which a man apologizes to his girlfriend for releasing their sex tape.
“In the Hole,” KGB (2010) The ad: Employees of the directory assistance company respond to a call from two women whose husbands’ heads up have gone straight up their asses after a conversation.
Why it was banned: No statement was released regarding the rejection—but let’s just say the literal adaption of the phrase “he’s got his head up his ass,” is a bit alarming to see brought to life. Soda Stream (2014) The ad: Scarlett Johansson demonstrates how to use the Soda Stream seltzer-maker, then sensually drinks for a few seconds before declaring, “Sorry, Coke and Pepsi.” Why it was banned: Israeli company Soda Stream has endured heavy criticism for having a factory in one of the West Bank settlements—but Fox’s problem with this ad centered on Johansson’s final line calling out Coke and Pepsi.
The only thing more fun than analyzing this year’s crop of Super Bowl ads?