It was a sunny day, I was 13 and my parents had planned a day trip to the beach at Frinton. I locked myself in the bathroom and applied Jolen Creme Bleach to my upper lip, and Immac to my legs, tummy and bikini line.
I put this to the beauty editor of a monthly, and she recoiled in horror. 'When we do a feature on waxing, we show a beautiful pair of sleek brown pins, not razor bumps or stubble.
That would be revolting.' But why is female hair seen as such a turn-off?
My waxing specialist in London now does 'seven or eight Hollywoods a day' - a 70 per cent increase on this time last year.
Completely Bare, the American chain of spas dedicated to hair removal, has seen requests for a Hollywood quadruple in the past 12 months.
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How clearly I remember the first time superfluous hair ruled, and ruined, my life.
I would avoid having sex in the morning in case my husband touched my face; I left my honeymoon halfway through for an emergency knee wax.
I have been known, when stranded miles from a beauty salon, to pluck the hairs from my legs one by one.
The most common cause of facial hair in women in their 20s and 30s is polycystic ovaries.
'Hair can be the only symptom, so before you scurry to your local beauty salon, ask your GP to refer you to a gynaecologist or endocrinologist to eliminate this possibility,' says Professor Ashley Grossman of St Bartholomew Hospital's endocrine unit.
To say that facial hair - on my upper lip, on my chin, sometimes extending down my neck, some of it white and fine, some of it black and coarse - currently rules my life would be an understatement.