Independent restaurants would pay four (later five) cents on each chicken as a franchise fee, in exchange for Sanders' "secret blend of herbs and spices" and the right to feature his recipe on their menus and use his name and likeness for promotional purposes.
The early 1990s saw a number of successful major products launched throughout the chain, including spicy "Hot Wings" (launched in 1990), popcorn chicken (1992), and internationally, the "Zinger", a spicy chicken fillet burger (1993).
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KFC popularized chicken in the fast food industry, diversifying the market by challenging the established dominance of the hamburger. KFC was one of the first American fast food chains to expand internationally, opening outlets in Canada, the United Kingdom, Mexico, and Jamaica by the mid-1960s.
By branding himself as "Colonel Sanders", Harland became a prominent figure of American cultural history, and his image remains widely used in KFC advertising. Throughout the 1970s and 1980s, it experienced mixed fortunes domestically, as it went through a series of changes in corporate ownership with little or no experience in the restaurant business.
with a localized menu that was the most extensive meat-free menu across the chain's worldwide operations.
It introduced a vegetarian menu that included rice meals, wraps and side dishes and, like Mc Donald's, served eggless mayonnaise and sauces.
KFC restaurants in Singapore are currently owned and operated by KFC (Malaysia) Holdings Bhd.
In Taiwan, KFC entered the market in 1984 and opened its first store in 1985 in Taipei City. It was the second largest fast food chain restaurant in Taiwan until Mos Burger exceeded the number of branches of KFC in 2008.
The other investors are CX Partners, Goldman Sachs Group Inc.
and a fourth fund, said a top executive at the local arm of the American food company.
Since the early 1990s, KFC has expanded its menu to offer other chicken products such as chicken fillet burgers and wraps, as well as salads and side dishes, such as French fries and coleslaw, desserts, and soft drinks, the latter often supplied by Pepsi Co.