Most interesting to me: These two numbers leap up significantly among affluent or college-educated Americans.
Forty-six percent of college graduates know people who met their spouse or partner online.
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But a new poll finds that an extraordinary technological change has taken place over the past three years.
Just two years ago, American adults ages 18 to 24 used online-dating sites and apps at an average rate for all American adults—about 10 percent. College-aged and post-college-aged Americans are now the most likely demographic to turn to the technology.
Many online daters enlist their friends in an effort to put their best digital foot forward.
Some 22% of online daters have asked someone to help them create or review their profile.
Despite the wealth of digital tools that allow people to search for potential partners, and even as one-in-ten Americans are now using one of the many online dating platforms, the vast majority of relationships still begin offline.
Even among Americans who have been with their spouse or partner for five years or less, fully 88% say that they met their partner offline–without the help of a dating site.
Women are especially likely to enlist a friend in helping them craft the perfect profile—30% of female online daters have done this, compared with 16% of men.
5% of Americans who are in a marriage or committed relationship say they met their significant other online.
The survey also found that acceptance—or, at least, awareness—of online dating was growing.
Eighty percent of Americans think a website like Ok Cupid or an app like Tinder are good ways to meet people.
One factor behind the substantial growth among younger adults is their use of mobile dating apps.