Publishers are already familiar with credit card machines being used to accept donations at assembly and convention venues.
However, the Society now seems determined to make broader use of credit cards in gathering much-needed donations.
Or sell with Square Register, the first fully integrated point-of-sale system.
A London Observer article calls this ‘a last-ditch attempt to find a way of meeting the desperate need for funds.‘” (g73 12/8 p.29) Of the two above quotes, the latter does more to emphasize the use of credit cards as a “last-ditch attempt” by the Church to meet a “desperate need for funds.” Both quotes, however, are derisory of accepting credit card donations – and would almost certainly not have been published if the writers had known at the time that their own organization would adopt the same practice eventually. It is certainly telling that the Society have themselves linked accepting credit card donations with desperation, because many believe (myself included) that their own situation is growing increasingly precarious.
Since 2005 the Society has been steadily reducing the number of magazine pages it is committed to printing each month, with one monthly magazine phased out entirely, and two of the remaining three magazines halved in size.
Take chip cards and NFC payments with Square Reader for contactless and chip.
Slip an i Pad into Square Stand to make a countertop point of sale.
The Society relies on wealthy countries for the bulk of its donations, but it is precisely these countries where growth is slowing down arguably as a result of wider online availability of objective information about Watchtower and its history through sites such as JWfacts.
Conversely, growth in poor countries where there is little or no internet continues to flourish, causing a further drain on diminishing donated funds.
The timing of the ban is likely to cause problems for some of the 11 million people aiming to complete their annual tax return by the January 31 deadline.
Andrew Snowdon, partner at UHY Hacker Young, the national accountancy group, said: ‘It beggars belief that HMRC would take such a customer-unfriendly approach – using a credit card may be the only way some taxpayers can afford to pay their tax bills.‘The ban comes at a tough time in the economy and is insensitive to say the least.
The cost of paper and ink must be a key consideration in making these cutbacks, because there is no scriptural argument for reducing the amount of “spiritual food” being offered when we are apparently so deep in the “time of the end.” Further evidence of organizational downsizing may be found in the Society’s new strategy of closing (or “consolidating“) branch offices.