Plus, the app just introduced a new feature that makes it easier to gain followers (check out the last slide for info).Last month in New York, Adam Sternbergh began his long cultural history of emojis by contrasting Face With Tears of Joy, the world's most popular emoji, with the tilde, the venerable squiggle that is surfed on QWERTY keyboards by the ESC key and in math means approximately. Placing tildes around web words unquestionably does something to them, something destabilizing and a little uncanny, and while it's true that there are common deployments (I'll get to them), it's also true that no pair of tildes reacts the same with any word or words. At the highest level of abstraction, a good definition of the use of bracketing tildes might go no further than adds juju.But you do have to nip the relationship in the bud.
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The most common usage of bracketing tildes — or at least the one I see the most in my digital-media-heavy, arch, sincerity-averse Twitter feed — is used to signify a tone that is somewhere between sarcasm and a sort of mild and self-deprecatory embarrassment over the usage of a word or phrase.
As in the below, from the very good feed of Fox Sports' Erik Malinowski: Erik [email protected] Followin the ~ spirit of the season ~ will now link to some of the (imho) #Bestof2014 sports reads. well, you have to use extra characters to, uh, create a little character sometimes ...
if you hate nice things, mute that hashtag. PM - 22 Dec 14Reply Retweet Favorite Erik told me that he used tildes here because of the lack of formatting options permitted by Twitter: "By my very nature, I'm sort of a formatting addict. Asterisks/stars are always a fine choice, but for something that will truly ~ stand out ~, you can't ever go wrong with the inline tilde."That's the most obvious function of tildes: to call special attention to the thing or things enclosed.
Of course, given that the platform in question is Twitter, a space that debases the very idea of calling special attention to things, one might suspect a sharp and self-aware guy like Erik is doing a little more than just formatting.
Finding out your partner's been emotionally canoodling with someone else makes you think, " The big red flag is the secrecy.
Emotional cheating is about breaking trust with your spouse, not having sex with someone else," she adds.
Ask yourself: Am I doing things or talking about things with this person that I don't do or talk about with my spouse?
Am I going to complicated lengths to arrange time with this person?
Whereas Instagram is all about carefully curated moments, Snapchat is all about spontaneous creativity.
"What makes Snapchat unique is how much more fun and playful it is," says Alex Ditty, the director of client operations at SEEN Digital Media, a marketing company that pairs brands with top social influencers for campaigns.
These tildes allow Erik to have his proverbial cake and eat it too — to point out the shittiness of a trend while engaging in it.