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is an American multinational technology company headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software, and online services.The company's hardware products include the i Phone smartphone, the i Pad tablet computer, the Mac personal computer, the i Pod portable media player, the Apple Watch smartwatch, the Apple TV digital media player, and the Home Pod smart speaker.

In 1985, a power struggle developed between Jobs and CEO John Sculley, who had been hired two years earlier.

The Apple board of directors instructed Sculley to "contain" Jobs and limit his ability to launch expensive forays into untested products.

The Apple II, also invented by Wozniak, was introduced on April 16, 1977, at the first West Coast Computer Faire.

It differed from its major rivals, the TRS-80 and Commodore PET, because of its character cell-based color graphics and open architecture.

A race broke out between the Lisa team and the Macintosh team over which product would ship first.

Lisa won the race in 1983 and became the first personal computer sold to the public with a GUI, but was a commercial failure due to its high price tag and limited software titles.

As the market for personal computers increased, Apple's computers saw diminishing sales due to lower-priced products from competitors, in particular those offered with the Microsoft Windows operating system.

More executive job shuffles happened at Apple until then-CEO Gil Amelio in 1997 decided to buy Ne XT to bring Jobs back.

Apple's software includes the mac OS and i OS operating systems, the i Tunes media player, the Safari web browser, and the i Life and i Work creativity and productivity suites, as well as professional applications like Final Cut Pro, Logic Pro, and Xcode.

Its online services include the i Tunes Store, the i OS App Store and Mac App Store, Apple Music, and i Cloud.

While early Apple II models used ordinary cassette tapes as storage devices, they were superseded by the introduction of a ​ The Apple II was chosen to be the desktop platform for the first "killer app" of the business world: Visi Calc, a spreadsheet program.

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