Over time, it became more national in scope, publishing many noteworthy articles on American culture by writers such as Tom Wolfe, Jimmy Breslin, Nora Ephron, John Heilemann, Frank Rich, and Rebecca Traister.
In its 21st-century incarnation under editor-in-chief Adam Moss, "The nation's best and most-imitated city magazine is often not about the city—at least not in the overcrowded, traffic-clogged, five-boroughs sense", wrote then Washington Post media critic Howard Kurtz, as the magazine has increasingly published political and cultural stories of national significance.
(Sheehy would eventually marry Felker, in 1984.) Harold Clurman was hired as the theater critic. Gael Greene, writing under the rubric "The Insatiable Critic", reviewed restaurants, cultivating a baroque writing style that leaned heavily on sexual metaphor.
Wolfe, a regular contributor to the magazine, wrote a story in 1970 that captured the spirit of the magazine (if not the age): "Radical Chic: That Party at Lenny's".
His replacement was Caroline Miller, who came from Seventeen, another K-III title.
In 20, Michael Wolff, the media critic hired by Miller in 1998, won two National Magazine Awards for his column.
Since 2004, the magazine has won twenty four National Magazine Awards, more than any other magazine over this time period, including Magazine of the Year in 2013, General Excellence in Print four times, and General Excellence Online three times.
During this same period it has been a finalist an additional 48 times in categories that included Profile Writing, Reviews and Criticism, Commentary, Public Service, Magazine Section, Leisure Interests, Personal Service, Single-Topic Issue, Photography, Photojournalism, Photo Portfolio, and Design.
Gerald Goldsmith (Barbara Goldsmith's husband at the time), and reincarnated the magazine as a stand-alone glossy.
Joining them was managing editor Jack Nessel, Felker's number-two at the Herald Tribune. Among the by-lines were many familiar names from the magazine's earlier incarnation, including Breslin, Wolfe (who wrote "You and Your Big Mouth: How the Honks and Wonks Reveal the Phonetic Truth about Status" in the inaugural issue), and George Goodman, a financial writer who wrote as "Adam Smith".
The article described a benefit party for the Black Panthers, held in Leonard Bernstein's apartment, in a collision of high culture and low that paralleled New York magazine's ethos.
In 1972, New York, after a lot of convincing by Gloria Steinem, also launched Ms. model that covered California life, was also published for a few years in the 1970s.
As the 1970s progressed, Felker continued to broaden the magazine's editorial vision beyond Manhattan, covering Richard Nixon and the Watergate scandal closely.