(3) However, revenue has slightly decreased in the same period.
A Leading Dating uk study (4) points at two causes: the migration to social dating platforms and improved consumer protection regulations.
In recent years, a new generation of tech savvy individuals has emerged, which regularly uses devices to keep in touch with their friends and relatives, as well as for access to online dating sites or apps.
Why struggle to find someone special in a crowded bar when you can do it more easily and effectively from the comfort of your own home?
The industry has grown exponentially in many Western countries.
A study by online dating website e Harmony has found that more than half of their users already use smartphones to access the service.
Mobile dating (or location-based) apps, such as Tinder or OK Cupid, have seen their user numbers rise exponentially.
It has become increasingly common for individuals to find their partners online, a trend which started around 1997.
Back then, not everyone acknowledged the benefits of this activity, which was perceived as a rather impersonal way of finding love.
The CEO of Tinder, Sean Rad, has proudly said that their app has already generated 45 million matches (not couples).
However, certain mainstream sites also offer app-based products.
In the UK, it is worth £300m a year and, according to the UK’s Online Dating Association (ODA), ‘’. These sites differ in terms of their number of users, their user characteristics, geographic coverage, and in their business models.