It remains to be seen whether regulators start to take steps to implement new regulation specifically directed at online dating sites.
For instance, one in ten Americans have used an online dating site or mobile dating app; 66% of these users have gone on a date with someone they met through a dating site or app, and 23% have met a spouse or long term partner through these sites (1).
It is estimated that the industry is worth more than £2bn globally (2).
…whilst addressing regulatory challenges Regulators across the world have sought to regulate dating services, as they try to protect the growing number of individuals that use them.
Mainstream sites such as e Harmony and Match.com, alone, have 20 million and 17 million worldwide users respectively.
In the online sphere, the identities and characteristics of individuals can be hidden or falsified.
And although it has been argued by the media that users of unpaid sites may be less committed to finding a long-term partner, or that these sites may be less safe, this is not always the case.
In recent years, a new generation of tech savvy individuals has emerged, which regularly uses devices to keep in touch with their friends and relatives, as well as for access to online dating sites or apps.
In addition, older adults have also discovered the benefits of online dating services to connect with other people; and today they represent a significant segment of the online dating market.
(3) However, revenue has slightly decreased in the same period.
A Leading Dating uk study (4) points at two causes: the migration to social dating platforms and improved consumer protection regulations.
The CEO of Tinder, Sean Rad, has proudly said that their app has already generated 45 million matches (not couples).