They found men and women differed in what they found most attractive.Women were most attracted to men displaying pride, and least attracted to those displaying happiness.
A small subset of these required unique programmatic tagging, as in photo brightness or darkness, in order to control absolute values.
Ben, our resident mathematician, then composed an analysis that isolated each condition so its impact could be measured independently.
That’s why we at Photofeeler decided to set our first major study on the goal of targeting just a few, over-arching guidelines.
That is, we asked ourselves— if we set aside characteristics like gender, age, and physical traits, to focus only on what we can easily control— what elements reliably produce a better professional headshot photo (for use on Linked In, Facebook, Twitter, etc.)?
Thinking about “playing it cool” in your profile photos? Apparently eye blockage, as from sunglasses, can significantly harm your impression.
The effect changes depending on what is obstructing the eyes, though.
On the contrary, eye obstruction via hair, glare, and shadow didn’t make a difference in Likability, but brought down Competence and Influence scores by -0.29 and -0.31 respectively. (Do read our linked post if you haven’t heard the term before.) The gist of the concept is this: wide open eyes commonly denote fear, whereas slightly squinted eyes portray comfort and confidence.
As a consequence, squinching eyes garner an average gain of 0.33 for Competence, 0.22 for Likability, and 0.37 for Influence.
Upon examining each characteristic’s p-value to confirm or deny statistical significance, we narrowed our findings to a list of reliable dos and don’ts.